At The Unscripted Collective, we’ve worked with a wide variety of clients, from startups to established enterprises, helping them build dynamic, user-friendly websites that support their goals. Throughout our journey, we’ve explored many website platforms and content management systems (CMS), but one consistently stands out: WordPress.

WordPress is the world’s most popular website-building platform for good reason. It combines flexibility, ease of use, and scalability, making it the ideal choice for businesses of all sizes. Here’s why we believe WordPress is the best platform for your website, backed by key statistics and insights that demonstrate its power.

1. Unmatched Popularity and Market Share

WordPress is, without a doubt, the most widely used website platform in the world. According to recent statistics, WordPress powers over 43% of all websites on the internet. This staggering number is a clear indication of its reliability, scalability, and versatility. Whether you’re building a simple blog or a complex e-commerce site, WordPress provides the tools and features to make it happen.

• 43% of all websites are built with WordPress (Source: W3Techs).
• Over 60% of the CMS market share is held by WordPress (Source: W3Techs).

When you choose WordPress, you’re tapping into a platform with an established reputation and a massive community of developers, designers, and users. It’s a platform that’s here to stay.

2. Ease of Use: No Technical Skills Required

One of the biggest reasons we recommend WordPress to our clients is its user-friendly interface. WordPress was designed with accessibility in mind, so even if you don’t have a background in web development, you can easily manage your website content.

• 59% of people who use WordPress claim that the platform is very easy to use (Source: WPBeginner).
• With a visual editor and drag-and-drop functionality, you can create, edit, and publish posts and pages without needing to write a single line of code.

For businesses, this means you won’t have to rely on developers for every minor change, saving you time and money. You can take control of your site and update content whenever you need to.

3. Customization Through Themes and Plugins

WordPress offers a vast library of over 58,000 plugins and thousands of themes, which means you can customize your website to meet your specific needs—without the need for custom development. Whether you need a contact form, an e-commerce store, or a social media feed, there’s a plugin for that.

• 58,000+ plugins available for customization (Source: WordPress Plugin Repository).
• Over 10,000 themes to choose from, covering all industries and styles (Source: WordPress Theme Directory).

No matter what functionality you want to integrate into your website, chances are you can find a plugin that meets your needs. This gives WordPress an edge over other platforms, as it offers nearly limitless customization possibilities.

4. SEO-Friendly for Better Visibility

Search Engine Optimization (SEO) is crucial to driving organic traffic to your website, and WordPress makes it easy to implement best practices for SEO. With tools like Yoast SEO, you can optimize every page and post for search engines, giving you a better chance of ranking higher in search results.

• WordPress websites are 10 times more likely to appear in search results compared to non-WordPress websites (Source: HubSpot).
• Yoast SEO, a plugin trusted by millions, helps users improve their on-page SEO with features like meta descriptions, keyword optimization, and readability analysis.

WordPress is built with SEO in mind, allowing you to easily optimize your content and increase your chances of being found by potential customers. This means more visibility, more traffic, and ultimately, more business.

5. Scalability and Flexibility for Growing Businesses

Whether you’re running a small blog or a large online store, WordPress can scale with your business. Its flexibility allows it to grow with you, whether you need to add more pages, create an online shop, or integrate advanced functionality.

• WordPress can handle websites with millions of visitors without performance issues (Source: Kinsta).
• Over 40% of e-commerce sites are built on WordPress using WooCommerce (Source: WooCommerce).

As your business expands, your website can grow too. WordPress’s architecture ensures that it remains fast and functional as your traffic and content increase. Whether you’re adding new products, expanding your blog, or adding features like booking systems or membership portals, WordPress offers the tools and infrastructure to support your growth.

6. Robust Security Features

Website security is a top priority for any business, and WordPress takes it seriously. Regular updates, security patches, and a robust community of developers help ensure your website stays safe from cyber threats. There are also plenty of security plugins to help you protect your site further.

• WordPress has regular security updates and patches, ensuring that your website remains protected (Source: WordPress.org).
• Plugins like Wordfence offer real-time security monitoring and firewall protection to keep your site secure.

While no website platform is completely immune to threats, WordPress’s proactive approach to security, combined with powerful plugins, gives you peace of mind that your website is in safe hands.

7. Affordable and Cost-Effective

For businesses on a budget, WordPress offers a significant cost advantage. As an open-source platform, WordPress is free to use, and many themes and plugins are also available at no cost. This makes it a highly affordable option for small businesses looking to create a professional website without breaking the bank.

• WordPress is free to use, and you only pay for hosting, premium themes, or plugins if you choose (Source: WordPress.org).
• The average cost of a WordPress website can range from $500 to $5,000, depending on your customization needs (Source: Website Planet).

For businesses just starting out, this low entry cost means you can create a stunning website without spending a fortune. And as your needs grow, WordPress’s scalability ensures that you don’t outgrow the platform.

Conclusion: Why WordPress is the Best Platform for Your Website

WordPress is the go-to platform for businesses of all sizes, offering unmatched flexibility, ease of use, and scalability. Its popularity, wide range of customization options, SEO capabilities, security features, and affordability make it the ideal choice for any website.

At The Unscripted Collective, we believe in using the best tools for our clients, and WordPress is our platform of choice for building websites that are not only visually appealing but also highly functional, secure, and future-proof.

Ready to create a WordPress website that works for your business? Contact us today, and let’s bring your vision to life.Why The Unscripted Collective Thinks WordPress is the Best Platform for Your Website